The most interesting article today was “Anywhere the eye can see, it’s now likely to see an AD” written by Louise Story. I quote, “Add this to the endangered list: blank spaces.” I love the first sentence, which is a very strong statement that shows what she wanted to talk about. The reason why I am very excited for the article was that my thesis II has a similar theme with this article. The development of the technology brought tremendous changes on our daily life, and somehow it makes people feel overwhelmed from the huge information. The article shows many great examples, which express the new way of communication make people interested in the products or companies more than before. Those examples, such as, McDonald’s, Adidas, Got Milk?, Toyota, and Chase Bank, sometimes work well, but sometimes people get more distracted. The article did not mention about social networking sites, which are the main distraction and, at the same time, new opportunities for the businesses, in terms of advertising and branding. No one can predict what will be the next with the tremendous speed of the changes based on the new technology, but the article really makes me think whether we create more clutter under the name of the communication designer. Of course, we, as designers, need to explore all the possibilities that technology can offer us. However, I believe that the most important thing to keep in mind is that technology itself does not make great work. All the projects that have been successful were probably the same communal issue with respect, understanding and the generosity of the human spirit. I hope the way we convey for alternative media do not create more clutter any more in the future.
I quote, “I look at the wind on the trees. I watch the swimmers go back and forth,” Mr. Colley said. “I usually come here to clear my head.” From the article, Digital Devices Deprive Brain of Needed Downtime written by By MATT RICHTEL